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Panera Bread Company es una compañía estadounidense chain de panaderías y restaurantes que trabaja básicamente en los mercados de Estados Unidos y Canadá. Tiene sede en Sunset Hills, Missouri, y subsede en St. Louis, donde opera con la marca Saint Louis Bread Company, en el área de St. Louis.[1][2]​ Los productos que vende son sopas, ensaladas, pastas, sandwiches y panadería y bollería en general.

Historia

Franquiciado de Panera Bread en Chicago South Loop

St. Louis Bread was founded by Ken Rosenthal in 1987 when he opened the first location in Kirkwood, Missouri. In 1993, Au Bon Pain Co. purchased the St. Louis Bread Company. In 1997, Au Bon Pain changed the company name to Panera, a word that has roots meaning "breadbasket" in Latin. At the same time, the St. Louis Bread Company was renovating its 20 bakery-cafés in the St. Louis area.[3][4]

In May 1999, to expand Panera Bread into a national restaurant, Au Bon Pain Co. sold its other chains, including Au Bon Pain, which is now owned by Compass Group North America.[5]​ Panera Bread moved into its new headquarters in Richmond Heights, Missouri in 2000.[6]​ The company operates or franchises more than 1900 Panera Bread bakery-cafés in 46 states and 20 facilities that deliver fresh dough to the bakery-cafés every day. Panera Bread's CEO is Ron Shaich.[7]

In the St. Louis area where it was founded, Panera Bread still operates under the name St. Louis Bread Company. The St. Louis metropolitan area has over 101 locations.

In 2005, Panera ranked 37th on BusinessWeek's list of "Hot Growth Companies", earning $38.6 million with a 42.9% increase in profits.[8][9]

In 2007, Panera Bread purchased a majority stake in Paradise Bakery & Café, a Phoenix-based concept with over 70 locations in 10 states (predominantly in the west and southwest). The company purchased the balance of Paradise in June 2009.

In 2008, Panera Bread expanded into Canada, beginning with Richmond Hill, Thornhill, Oakville, and Mississauga in the Toronto area.[10][11]

In a 2008 Health magazine study, Panera Bread was judged North America's healthiest fast casual restaurant.[12]

In 2009 and 2012, the restaurant review service Zagat named Panera one of the most popular restaurants for eating on the go.[13]​ Panera was also rated No. 1 for Best Healthy Option,[14]​ Best Salad, and Best Facilities, among restaurants with fewer than 5,000 locations.

In November 2010, Panera Bread relocated its headquarters to Sunset Hills while vacating its Richmond Heights headquarters and Brentwood offices.[15]

In mid-2014, Panera unveiled "Panera 2.0," a series of integrated technologies to enhance the guest experience for all consumers no matter how they choose to use Panera. Panera 2.0 brings together new capabilities for digital ordering, payment, operations and, ultimately, consumption to create an enhanced guest experience for "to go" and "eat in" customers. A notable feature of Panera 2.0 involves interactive tablet kiosks, which the company calls Fast Lane, where customers may place an order and pay without approaching the counter.[16][17]​ The kiosks consist of iPads.[18]​ In addition to the kiosks, customers could also place orders and pay via an app on their own smartphone or tablet.[19]

Panera opened its 2000th location in Elyria, Ohio on March 23, 2016.[20]

In August 2016, Panera Bread publishes kids promise, committing to real, Clean options for kids.[cita requerida]

December 2016, Publish third animal welfare progress report, announcing new efforts to improve broiler hen welfare.[cita requerida]

January 2017, US food menu is free of artificial colors, flavors, sweeteners, and preservatives.[cita requerida] Also in January, many Paradise Bakery & Café locations were rebranded as Panera Bread.

Nutrition

In June 2014, Panera unveiled its official Food Policy which detailed commitments to clean ingredients, transparency and a positive impact on the food system.[21]​ This policy outlines the company's values and sets a course for continuous improvement. Panera also made a commitment to remove artificial additives (colors, flavors, sweeteners, and preservatives) on its 'No No List' from the food in its US bakery-cafes by the end of 2016.[22]

Menu breakdown

Panera stylizes themselves as a peaceful "Bakery-Cafe" and offers a wide array of pastries and baked goods, such as croissants, bagels, cookies, scones, muffins and brownies. These, along with Panera's artisan breads, are typically baked before dawn by an on-staff baker. Some locations also participate in a program that donates their unsold baked goods to local charities after closing hours.[23]​ Aside from the bakery section, Panera has a regular menu for dine-in or takeout that is broken down into the following categories:[24]

Panera announced the addition of more plant-based proteins, such as edamame and organic quinoa, to its menu on November 5, 2015. Being one of the first fast-casual restaurants to discuss plant-based proteins caused Fortune reporter Beth Kowitt to speculate that "other restaurants will likely follow the soup-and-sandwich chain's lead."[25]

Community outreach

The Day-End Dough-Nation program provides unsold bread and baked goods to local area hunger relief agencies and charities. In 2014, Panera Bread bakery-cafes donated a retail value of approximately $100 million worth of unsold bread and baked goods to local organizations in need. Panera also supports events held by non-profit organizations serving those in need by donating a certificate or fresh bakery products.

Lawsuits

In 2003, a lawsuit was filed by a former employee who claimed he was fired after allegedly refusing to carry out discriminatory policies set forth by his superiors.[26]

On January 25, 2008, a class action lawsuit was filed against Panera Bread alleging Panera failed to disclose material adverse facts about the company's financial well-being, business relationships, and prospects.[27]​ Panera settled the lawsuit and agreed to pay $5.75 million to shareholders while admitting no wrongdoing.[28]

In 2009 and 2011, class action lawsuits were filed by former workers alleging that the company violated the California Labor Code, failed to pay overtime, failed to provide meal and rest periods, failed to pay employees upon termination, and violated California's Unfair Competition Law. Panera set aside $5 million for the payment of claims. Panera denied any wrongdoing.[29]

In 2011, a former employee filed a racial discrimination lawsuit alleging that he was eventually fired after repeatedly having a black man work the cash register instead of putting him in a less visible location and having "pretty young girls" be the cashiers, as requested by supervisors.[30]​ The plaintiff also said he was fired after requesting another month off after returning from three months of medical leave. Panera said it "does not discriminate based on national origin, race or sex," and that the plaintiff "was terminated because he had used all of his medical leave and was unable to return to work." The plaintiff worked in a store owned by franchisee Sam Covelli,[31]​ who also owns the stores that were involved in the 2003 racial discrimination lawsuit.[32][33]​ Covelli Enterprises is the single largest franchisee of Panera Bread with nearly 200 stores in Northeast Ohio, Western Pennsylvania, West Virginia, and Florida.[34]

In 2016, a lawsuit was filed after an employee at a Natick, Massachusetts store willingly put peanut butter on a sandwich, despite being told that the person receiving it was allergic to peanuts. It was alleged that the restaurant chain acted negligently, and charged those involved with intentional or reckless infliction of emotional distress as well as assault and battery,[35]​ which resulted in the recipient of the sandwich being hospitalized briefly.[36]​ Less than one month after the incident involved in this case, another restaurant reportedly had a nearly identical incident with another person who had a severe allergy to peanuts.

Social responsibility

In 2009, the company's non-profit foundation created Panera Cares, a non-profit "Pay what you can" restaurant in its home market of St. Louis. CEO Ron Shaich based the idea on an NBC profile of the SAME Cafe in Denver, Colorado.[37][38]​ It has since expanded the concept to Dearborn, Michigan; Portland, Oregon; Chicago; and Boston.[39][40][41]​ Each site serves approximately 3,500 people every week.[42][43][44]​ The Panera Cares in Chicago shut down at the end of January 2015.[45]​ The Panera Cares in Portland, Oregon shut down at the end of June 2016, leaving just three locations.[46]

On November 5, 2015, Panera announced that it will use cage-free eggs in all of its stores by 2020.[47]​ At the time of the announcement, the company said it was 21 percent cage-free in the roughly 70 million eggs it used in 2015.[48]

Internet access

In 2006 and 2007, Panera was the largest provider of free Wi-Fi in the United States.[49][50]​ Many locations restrict the duration of free Wi-Fi to 30 or 60 minutes during peak hours.[51]

Panera Bread Settles Class Action Suit Alleging Stock Fraud

http://www.riverfronttimes.com/foodblog/2011/02/24/panera-bread-settles-class-action-suit-alleging-stock-fraud

Indeed, according to both suits, top Panera officers and "other company insiders" sold off tens of thousands of shares in Panera stock at a time when those insiders should have known the stock was artificially inflated. Records show the insiders made $11 million by selling before the stock began to fall in the spring of 2006.

Among those cashing in? Chairman and CEO Ronald M. Shaich, who allegedly "reap[ed] more than $7 million in gross proceeds." Shaich sold off more than 100,000 shares between November 2005 and February 2006 -- when Panera was trading between $61 and $72 per share, the suits say.

But by July 2006, after Shaich unloaded, heretofore undisclosed damaging information came out about the company, the investors allege. Shares tumbled to just $44 per share, and all the outsiders out there began wishing they'd sold off at the same time as Shaich.

__________

Running Low on Yeast? http://www.business-opportunities.biz/2006/07/20/running-low-on-yeast/

___________

Panera Cafe Faces Possible Shareholder Class Action https://www.law360.com/articles/48509/panera-cafe-faces-possible-shareholder-class-action

__________

"Ronald M. Shaich, the Chairman and Chief Executive Officer of Panera made false and misleading statements about the current and projected success of Panera’s growth strategy." http://www.liquidclaims.com/panera-bread-company/

Referencias

  1. Corrigan, Don (September 17, 2010). «Panera Headquarters To Draw 375 Workers To Area». South County Times. Archivado desde el original el 16 de julio de 2011. 
  2. «Panera tests $16.99 lobster sandwich». Dayton Business Journal. August 18, 2009. Consultado el August 19, 2009. 
  3. «Our History». Panera Bread. Consultado el 21 de enero de 2009. 
  4. «A founder's bold gamble on Panera». CNN. July 18, 2012. 
  5. «Au Bon Pain: bakery-cafe weighs in on diet fads, offers more healthful fare to concerned customers». Nation's Restaurant News. January 31, 2005. 
  6. Brown, Lisa (January 24, 2010). «Panera Bread finalizing headquarters search». Consultado el 30 de julio de 2014. 
  7. «Panera Bread Announces Bill Moreton, Ron Shaich to Become Co-CEOs». Yahoo! Finance. March 15, 2012. 
  8. «St. Louis Firms Make BusinessWeek's Hot Growth List». St. Louis Commerce Magazine. September 1, 2005. 
  9. «Giving Quick Food A Run For Its Money». April 17, 2006. 
  10. «Panera Bread to launch dinner menu, push toward 1,000 units». June 19, 2006. Consultado el 3 de marzo de 2008. 
  11. «Panera Bread headquarters in play». October 26, 2007. Consultado el 3 de marzo de 2008. 
  12. «America's Healthiest». February 12, 2009. Consultado el 26 de mayo de 2009. 
  13. «The 2009 Zagat Survey». Zagat Survey. 2009. Archivado desde el original el 7 de julio de 2009. Consultado el 7 de julio de 2009. 
  14. «2009 Awards & Recognition». Panera Bread. Archivado desde el original el July 14, 2009. Consultado el 7 de julio de 2009. 
  15. Volkmann, Kelsey (November 19, 2010). «Panera opens new headquarters in Sunset Hills». Consultado el 30 de julio de 2014. «Panera Bread Co. plans to celebrate the opening of its new headquarters Friday in Sunset Hills and the relocation of 365 corporate employees there.» 
  16. «Kiosks Keep Their Cool: Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.». April 2016. 
  17. «Investor Relations 2.0 Video». Panera Bread. Consultado el 5 de abril de 2016. 
  18. «Is Panera 2.0 starting to pay off?». February 6, 2015. 
  19. «More Kiosks, Fewer Cashiers Coming Soon to Panera». 2 de mayo de 2014. 
  20. «Panera Bread's 2,000th store opening in Elyria (photo)». March 22, 2016. 
  21. «Panera Bread's Food Policy Statement». Panera Bread. June 3, 2014. Consultado el April 5, 2016. 
  22. «The No No List». Panera Bread. March 11, 2016. Consultado el April 5, 2016. 
  23. «Baked Before Sunrise, Donated After Sunset». Live58. Archivado desde el original el January 8, 2016. Consultado el 6 de septiembre de 2015. 
  24. «Panera Bread». Panera Bread. Consultado el 16 de septiembre de 2015. 
  25. Kowitt, Beth (November 5, 2015). «Panera Wants You to Eat More Plants». Consultado el 6 November 2015. 
  26. Check, Jonathan (December 3, 2003). «Panera faces lawsuit by former employee». The Pitt News. Consultado el 12 de diciembre de 2011. 
  27. «Panera faces class-action lawsuit». American City Business Journals. February 27, 2008. Consultado el 4 de mayo de 2009. 
  28. Brown, Lisa (February 22, 2011). «Panera to pay $5.75 million to settle lawsuit». Consultado el 12 de diciembre de 2011. 
  29. «Panera Bread Sets Aside $5M for Employee Class Action Lawsuit Settlement». November 30, 2011. Consultado el 12 de diciembre de 2011. 
  30. «Panera Bread Racial Discrimination Lawsuit». November 21, 2011. Consultado el 12 de diciembre de 2011. 
  31. «Fired Panera Bread Manager: They Wanted 'Pretty Young Girls'». WTAE-TV. November 3, 2011. Consultado el 12 de diciembre de 2011. 
  32. «Our locations». Covelli Enterprises. Consultado el 12 de diciembre de 2011. 
  33. «Panera Bread's racist, sexist practices warrant boycott». December 5, 2011. Consultado el 12 de diciembre de 2011. 
  34. «About Us». Covelli Enterprises. Consultado el 23 de septiembre de 2013. 
  35. Swidey, Neil (6 June 2016). «Family of allergic child sues Panera for putting peanut butter in grilled cheese sandwich». Consultado el 23 July 2016. 
  36. Bowerman, Mary (6 June 2016). «Family sues Panera over peanut butter in allergic daughter's sandwich». Consultado el 23 July 2016. 
  37. «Panera Cares». MSNBC. June 7, 2011. Archivado desde el original el 5 de septiembre de 2011. Consultado el 7 de junio de 2011. 
  38. «Panera: Pay what you can afford». 18 de mayo de 2010. Consultado el 4 de junio de 2010. 
  39. «Panera Bread Foundation Celebrates One Year Anniversary of Panera Cares Launch». MSNBC. 16 de mayo de 2011. Consultado el 7 de junio de 2011. 
  40. Boodhoo, Niala (June 22, 2012). «Panera café in Lakeview allows patrons to pay what they want». WBEZ. Consultado el 22 de junio de 2012. 
  41. «Panera Cares café in Boston let you pay full price, more than that, or less if you can't afford the food». December 24, 2012. Consultado el 12 de enero de 2013. 
  42. «A Wiser Panera Still Tries to Care». September 22, 2011. 
  43. «Panera Cares, Other Eateries Tackle Hunger With 'Pay-What-You-Can' Plan». ABC News. November 25, 2011. 
  44. Fitzgerald, Michael (January 30, 2011). «Is Ron Shaich Out to Lunch?». 
  45. «'Pay What You Can' Panera in Lakeview Closes for Good». January 31, 2015. 
  46. «PaneraCares café locations». 
  47. Ross, Ashley (November 5, 2015). «Panera to Use All Cage-Free Eggs by 2020». Consultado el 6 November 2015. 
  48. Scipioni, Jade (November 5, 2015). «Panera Bread Goes Plant Based». Fox Business Network. Consultado el 6 November 2015. 
  49. «Panera Bread: flour power». October 23, 2006. Consultado el 26 de noviembre de 2007. 
  50. «Plugging into wireless: wireless Internet is making its way into more parks nationwide». National Recreation and Park Association. November 1, 2006. Consultado el 26 de noviembre de 2007. 
  51. Anderson, Nate (July 10, 2006). «Free WiFi spawns café backlash». Ars Technica. Consultado el 28 de enero de 2009. 

External links